Posts
Facebook is getting ready to purposefully influence the U.S. mid-term elections after spending two years trying to safeguard against foreign interference. Instagram plans to run ads in Stories and feed powered by TurboVote that will target all US users over 18 and point them towards information on how to get properly registered and abide by voting rules. Then when election day arrives, users will be able to add an “I Voted” sticker to their photos and videos that link to voting info like which polling place to go to.
Combined, these efforts could boost voter turnout, especially amongst Instagram’s core audience of millenials. If one political party’s base skews younger, they could receive an advantage.
In 2010, a non-partisan “Get out the vote” message atop the Facebook News Feed was estimated to have driven 340,000 additional votes. The study by Nature suggested that “more of the 0.6% growth in turnout between 2006 and 2010 might have been caused by a single message on Facebook”. That’s significant considering the 2000 election had a margin of just 0.1 percent of voters.
from www.tech-life.in
No comments:
Post a Comment